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Archive for January, 2007
By now, we all know there’s a lot that goes into achieving high organic search engine rankings. In case you’re unfamiliar with the concept of “SEO,” it refers to the art of modifying a web site’s properties in order for that site to appear in the top search engine results on Google, Yahoo, Ask and MSN, for example.
Think of the search engine optimization (SEO) process as a puzzle made up of three distinct types of pieces: code, content, and last but definitely not least, incoming links. You need to put all the pieces together to see results; if you focus too much on one single aspect of SEO, you’ll have a third of the visibility and you’ll still be missing the rest of the pieces.
In this article, I’m going to talk specifically about link building, and how this tactic is a critical component to successful search engine optimization. For those unfamiliar with this tactic, link building is the process by which you get incoming links to a website. Link Building is initiated to get incoming links to a website from other websites. The whole purpose behind link building is to improve the link popularity of a website, or to improve the number of incoming links to a website.
The reason link building is so important to high organic positioning is that all the major search engines use link related variables in their ranking algorithms, the complex equations that evaluate a site on a myriad of factors and then use this data to determine which sites appear where on the results pages.
So what incoming link related variables do the search engine algorithms consider?
- Number of Links
- Quality/Origin of Links
- Relevance of Links
- Anchor Text Within Links
- Links Must Present Value to Users
Confused? Let me explain. Google, Yahoo, MSN, and Ask all consider the number, quality, and relevance of incoming links to your site when determining its rank (Incoming links are those links that point to your web site). Google has a system called PageRank, and the other engines operate within similar frameworks. Google has stated, “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value.” In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important.’”
Thus, the sites with the most links, or votes, must naturally be the best pages for the information being searched for. Think of it as a digital form of never-ending natural selection; the sites with the best content are linked to more often, boosting their search engine positioning, which in turn, makes them more visible to searchers who will continue linking to them more often.
So, two sites that are both about web design are differentiated by the number of incoming links they’ve obtained. If site A has 135 incoming links, and site B only has three, site A will dominate site B in the search engine results. Yet not every link helps. Go here to read about link building strategies to avoid.
As you’ve read, links are an important aspect of SEO. But not just any links. In fact, the wrong links can hurt you, badly. At this point, I’ll now turn my attention to the quality and relevance of these links, in the process explaining why not every link is a good one, and how some can do far more harm than good.
As mentioned earlier, your links need to be from quality sites that share some degree of relevancy with yours. The major engines are all conscious of the origin of these links, and lately, they’ve been known to penalize sites that build massive networks of irrelevant links. This penalization stems from something known as link farms, which were created in the late 1990s for SEO purposes. Link farms would sell links to sites, but none of these links presented any real value to users. Now the major engines evaluate a site not only on the number of links, but the quality, relevance and origin of these links. For example, a site supporting content about garages would be a great linking opportun?ty for a auto parts site, while a cat food site would most likely incur a penalty.
Lastly, the anchor text of your incoming links needs to be optimized in order for the search engines to know what kind of site this link directs a user to. Anchor text is the colored or underlined text that indicates the existence of a link.
For example, if you own a Japanese sushi restaurant in Denver, you don’t want links that point to your site to say something vague like “Denver restaurant.” While this is true, it won’t help you get ranked for the keyphrase you want to be ranked for.
Instead, have your links’ anchor text say “Japanese Cuisine and Sushi Restaurant in Denver.” Not only is this more specific and better for users, it allows the search engines to better determine the relationship between the content of your site and the links that point to it. After all, the strength of this relationship is surely one of the most important factors in achieving high organic positioning.
The good thing is that all this targeted traffic I receive comes from the major search engines like Google, Yahoo and MSN and it’s totally FREE. Search engine traffic is one of the best type of traffic because people have to type a particular keyword or keyword phrase to find websites related to their interests or to find websites that can offer a potential solution to their problems. So the traffic is usually very targeted and if your site appears among the top, chances are high that they will click on yours.
Benefits of a High Ranking in Google:
- Google generates about 35% of all searches made on the search engines.
- Generate TONS of clicks to your website for a long time to come.
- A high listing in Google also means a top ranking in AOL, Netscape and iWon for Google powers its results in them. AOL delivers about 16% of overall search engine traffic.
- ? Increase your sales by 500% and more. More targeted traffic equals to more sales, for on the internet, this is partly a numbers game.
- ? Convert those valuable visitors into loyal subscribers to your newsletter. Hence you will be building your own opt in email list of subscribers and stay in regular contact with them by email. This marketing technique builds credibility and trust and is one of the MOST powerful strategies used by top marketers.
- Stop worrying about generating traffic to your website constantly and get busy doing other more important things for your business.
- ? Save hundreds ??“ even thousands ??“ of dollars in advertising.
- ? Become a well known and respected authority on the web.
- ? Stand head and shoulders above your competitors.
In following articles I will publish information about keyword suggestions. Where and how the programms really work and give good keywords for SEO.
Would You Like To Have A Website Generating Thousands of Unique Visitors From Major Search Engines and Making Money On Auto-Pilot While You’re Sleeping Or Even On Vacation? STOP Everything You Are Doing and Read This Now.
It is easy! Simple you need to select several highly competitive keyword phrases among millions and billions of websites in Google. Note that these rankings and results can fluctuate:
? For example let’s get? it phrase:
|
Keyword phrase
|
Competition
|
Internet Marketing Secrets
|
3,780,000 |
Website Marketing Secrets
|
1,510,000 |
Online Marketing Secrets
|
11,500,000 |
Web Marketing Secrets
|
13,100,000 |
Web Site Marketing Secrets
|
68,800,000 |
Web Site Marketing Resources
|
369,000,000 |
Website Marketing Resources
|
134,000,000 |
Website Marketing Strategies
|
88,500,000 |
Internet Marketing Resources
|
169,000,000 |
Online Marketing Resources
|
249,000,000 |
Web Site Marketing Strategies
|
211,000,000 |
Site Marketing Strategies
|
165,000,000 |
Internet Marketing Website
|
256,000,000 |
Online Marketing Strategy
|
122,000,000 |
Web Marketing Strategies
|
179,000,000 |
Internet Marketing Online
|
247,000,000 |
Online Marketing Strategies
|
167,000,000 |
Web Marketing Resources
|
272,000,000 |
Web Marketing Strategy
|
129,000,000 |
Site Marketing Strategy
|
114,000,000 |
These are just a few of the combination of keywords that bring me traffic. And all these rankings alone bring me hundreds of unique visitors per day and it keeps coming day after day without me doing anything. Yep that’s passive traffic and the beauty of this is that you can focus your efforts on other important aspects of your internet business instead of trying to get traffic to your site.
Now when you already have a flood of traffic coming every day, you just need to tweak your site to make it more profitable for example maximize your visitor to subscriber conversion rate or your visitor to customer conversion rate.
?
If you have a website that provides free information or a free service, you may be sitting on a potential goldmine. It is possible to generate ad revenue with any website, even if it is just a blog or a message board. For our purposes here, we will review each of the different income streams available to you as a webmaster so that you can formulate a plan to turn your free service into a money making business.
The simplest way to get some ads running on your website is by displaying banners or text links for affiliate programs, strategically placed on your webpage where people will see the advertisements and subsequently click on them.
An affiliate program is a program whereby you, the affiliate, display a banner or text link advertising the products or services of another business. If someone clicks on that ad and then purchases something from that other company, you will be paid a commission on that sale.
There are thousands of affiliate programs available to you. Major corporations such as Amazon and Barnes and Noble have affiliate opportunities, as do smaller online businesses such as insurance quoting websites and internet dating services.
I recommend that you perform a search on Google for affiliate programs and sign up for those that either somehow relate to the topics being discussed on your website or are enticing enough that people will click on the banner ad. You should rotate different banners on to your website each day of the week, and then stick with those that work best. Try several different affiliate programs and see what works.
Another way you can make money with your site is by displaying pay-per-click (PPC) advertisements on your webpage. You need to sign up with companies that deliver PPC ads. Nextag has a pay-per-click program, as do several ad delivery services such as Adrevolver. Google Adsense is probably the most popular pay-per-click advertisement delivery service on the internet, and you should sign up with them as well.
It is also possible to make some significant ad revenue from your site by actually charging companies a fee to advertise on your website. This is easier said than done; your website has to establish itself as receiving a lot of high quality traffic.
If you have a website that gets thousands of hits per day, you need to have statistics that prove it so that you can justify someone paying a fee to advertise on your website. The more popular your site is, the more you can charge. Only if your website receives a ton of traffic will you be able to charge other websites a fee to display their banner on your site.
The best way to make money online is with a dealer program, which is a little different from an affiliate program. With a dealer program, you actually add a webpage to your own site that is tailored to fit the look and feel of your own website, rather than simply displaying an affiliate banner.
With a dealer program, the products or services of the other company are actually sold directly through your own website, so that you are in total control of the sale. Meanwhile, the parent company does all the order processing and shipping, etc. You can just sit back and collect your money.
I hope this information has been helpful. Sometimes, it is easier to make money with a website that provides nothing but free information than it is with an actual business. However, you will need to run ads for products or services that somehow relate to the subject matter of your site.
If your site provides information about obtaining a mortgage, then your site should have affiliate banners or links to mortgage quoting services. There needs to be a relationship between between what kind of information your site provides and what you are advertising. Doing this will enable you to turn your free website into a real business.
Here, in this blog you can find some affiliate programms.
An essential element of the success of any Internet Marketing campaign is the ability to analyze the traffic to coming to your Website. A key business mantra is that if you can’t measure it, you can’t manage it.
The are a number of techniques that the best Internet Marketing Strategies employ to jump-start Website traffic building. These strategies include article marketing, blogging, search engine optimization and email marketing.
Luckily for the Internet offers a wealth of excellent and accessible tools for analyzing the success of each of these strategies.
Understanding what your visitors do on your site is crucial information, not to mention interesting. If your visitors proceed to purchase a product but then a large majority leave the site when they get to a specific page in the order process then you need to know about it. It could be that this page is confusing or hard to use. Fixing it could increase your sales by 200%. This is just an example; there are many reasons why you want a detailed analysis of your site visitors.
Most website hosting services offer a stats package that you can study. If you’re not sure where this is, call up your hosting service and ask them. Statistics are a vital part of tracking your marketing progress. If you don’t have access to website statistics get a package that can help you in this area. Do not get a counter that just shows how many visitors you’ve had. You’ll be missing out on vital information that can help strengthen weaknesses in your site.
A good website hosting service would offer traffic logs that provide an invaluable insight into the traffic being referred to a web site from various sources such as search engines, directories and other links.
Unfortunately traffic tracking provided by web hosting services is often in the form of raw traffic log files or other difficult to understand cryptic formats. These log files are basically text files that describe actions on the site. It is literally impossible to use the raw log files to understand what your visitors are doing. If you do not have the patience to go through these huge traffic logs, opting for a traffic-logging package would be a good idea.
Basically two options are available to you and these are: using a log analysis package or subscribing to a remotely hosted traffic logging service. A remotely hosted traffic logging service may be easy to use and is generally the cheaper option of the two. WebTrends Live and HitsLink are two good, remotely hosted, traffic-monitoring services worth considering. However, WebTrends Live is a more complicated system and is suitable for larger ecommerce websites. “SuperStats” is another recommended traffic logging service.
These services do not use your log files. Typically a small section of code is placed on any page you want to track. When the page is viewed, information is stored on the remote server and available in real time to view in charts and tables form.
Log analysis packages are typically expensive to buy and complex to set up. Apart from commercial packages there are also some free log analysis packages available, such as Analog.
A good traffic logging service would provide statistics pertaining to the following:
* How many people visit your site?
* Where are they from?
* How are visitors finding your site?
* What traffic is coming from search engines, links from other sites, and other sources?
* What keyword search phrases are they using to find your site?
* What pages are frequented the most – what information are visitors most interested in?
* How do visitors navigate within your web site?
Knowing the answers to these and other fundamental questions is essential for making informed decisions that maximize the return on investment (ROI) of your web site investment.
Did you know?
As with any marketing campaign you may run to assist your business, it is important to track the results of your Internet marketing campaign. This should be done on a continual basis so you can ensure the strategies you are utilizing are working. It can also help you to determine when a strategy is not working so you do not continue to invest time and money on a strategy which is not beneficial to your business.
The most important aspect of tracking visitors to your Website is analyzing all the statistics you get from your tracking software. The three main statistics that will show your overall progress are hits, visitors and page views. Hits are tracked when any picture or page loads from your server on to a visitor?s browser. Hits, however, can be very misleading. It is quite an irrelevant statistic for your Website.
The statistic that is probably the most important for a Website is Page Views/Visitors. This gives you a good indication of two things. First, how many people are coming to your site, and secondly how long are they staying on your site. If you have 250 visitors and 300 page views you can figure that most visitors view one page on your site and then leave. Generally, if you’re not getting 2 page views per visitor then you should consider upgrading your site’s content so your visitors will stay around longer. If you see the number of visitors you have increasing as well as the number of page views per visitor increasing then keep up the good work!
Always look for this stat as an overall barometer of how your site design is doing and if your marketing campaigns are taking hold. Also, a good stat to look for is unique visitors. Once a person visits your site they will not be added to the unique visitors? category if they visit again. This is a good way to track new visitors to your website. Page views are a good indication of how “sticky” your Website is. A good statistic to keep is Page Views divided by the number of Visitors you have. This statistic will give you a good idea if your content is interesting and if your visitors are staying on your site for a long time and surfing.
Some people are intimidated by web traffic statistics (mostly because of the sheer volume of data available), but they shouldn’t be. While there are many highly specialized statistics that can be used for more in-depth web traffic analysis, the above areas alone can provide invaluable information on your visitors and your Website performance.
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