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Archive for January, 2007
What is Hot and What is Not in Technology
Top 10 Winners Predicted for 2007
1. Content Filtering
With web content and syndication growing at a rapid pace locating information is becoming more of a struggle for web surfers. The abundance of content has made filtering critical to time management. As a result, content filtering and solutions that help with content filtering will be winners in 2007.
2. Pesonalized Search and Vertical Search will be a winner in 2007
Search 2.0 will be all about filtering and personalized search. Niche portals with targeted focus will play in vertical search and authority sites will gain even more traction.
3. Social Bookmarking and Social Networks
Social bookmarking is the new black. The collective voice has not only gained momentum but it has also attracted the most savvy web marketers. While there is still power of the collective voice, social networks and social bookmarking has gained attention, the masters behind these networks will need to stay a step ahead of the spammers to stay in the game. The danger is that the crowd, will become upset that a small group is profiting from the collective voice. The “crowd” will likely to manipulate the collective voice in 2007.
4. RSS
RSS is about choice and users choosing the content they wish to subscribe. RSS’ adoption will reach significant numbers and even the naysayers will be unable to ignore its success in 2007.
5. iPod / iPhone / Video iPod / iTunes
Apple has found a sweet spot with its iPod and the iTunes model. Expanding the types of content consumed and the use of iPods and similar devices (ie. iPhone) will flourish.
6. Cyber Security
Privacy as we once knew it will never again exist. That does not mean that webmasters should be come complacent about security. Cyber security will be a necessity in 2007.
7. Going Green
Alternative energy and going green is in. Geothermal and hydroelectric power are hot, heck there is little in this field that is not heating up. Clean energy and alternative hybrid sources will prosper in 2007.
8. PodSafe Music
Independent musicians who are willing to grant podcasters licensing rights will garner the interest and attention of the masses without having to go through a major record label. Opportunities will be plentiful in the area of podsafe music.
9. Videocasting – Video Podcasting
Software tools and technology have made videos accessible to all. Independent artists, realtors, and sports enthusiasts are flocking to this new medium. It is expected that this growth will continue throughout the new year.
10. Online Real Estate
While the real estate market is cooling down selling homes on the Internet is hot. Online Real Estate auctions on eBay showed Realtors a new way to reach a larger audience. Home buyers from across the country can use RSS and/or filtering to monitor properties as they come on the market from specific regions or zip codes.
Honorable Mentions
1. Web Services (Software as a Service)
2. Mobile Web
3. International Web
4. Local Web
5. Podcast Quality
6. Video Advertising
Top 10 Losers Predicted for 2007
1. Zune
Lets face it, the future of the Zune is in Apple’s hands more than it is in Microsoft’s. The fact is, unless Apple makes a huge misstep with the iPod, it is unlikely that Microsoft’s Zune will have any luck gaining significant market share.
2. Software Patent
Microsofts attempt to patent RSS will fail miserably. In fact software patents in general will suffer in 2007.
3. Websites that Infringe on Copyrights
Perhaps this is simply wishful thinking. Somehow, somewhere, someone will crack down on flagrant website copyright violations in 2007.
4. Video Conferencing
Video conferencing has chilled. Video is seen more as an entertainment medium.
5. Social Wikis
Wikis are becoming victims of persistent individuals with too much time on their hands. Credibility has and will continue to suffer in 2007.
6. Journalistic Accountability
News and tabloid reporting are becoming more difficult to separate, unfortunately journalsists with integrity will continue to suffer as more citizen journalists and bloggers fail to check sources and confirm stories.
7. YouTube in Court
YouTube has brought video to the masses. While technology has made videos accessible Google has ignored the issue of copyrights, Google’s pockets are simply too deep, in 2007 they will be held accountable for hosting content that violates western copyright laws.
8. Outsourcing
Customer service and privacy concerns have cooled big business interest in outsourcing, this trend will continue in 2007.
9. Privacy
Individual privacy will continue to suffer in 2007. Not a lot can be said about this, the advent of the Internet has meant that privacy will never again exist as we once knew it.
10. Web Legislation
Attmepts to legislate the Internet ecosphere will fall flat.
Linkreferral – way of the increase the traffic on your website.
This programm offer increase the traffic on your website and increase Alexa Rank and Google Page rank for custumers. It very important to earnings? of money or show owner advertisement.
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If you want to get serious about driving more traff?c to your website and improving your search engine rankings you need to develop a linking strategy. There are three primary linking strategies:
1. Reciprocal Linking
2. Purchasing text links
3. Employing a link finding service
This month’s issue of BizAtomic Advisor focuses on Reciprocal Linking ??“ How it can help. When a trusted site links to yours, people follow that recommendation.
Reciprocal link means your website links to another website and that website links back to you. Search engines use link popularity to rank websites. Exchanging reciprocal links with other sites will build a great link directory that will motivate visitors to bookmark your website to get access to your link directory.
One of the factors search engines use to determine your relevancy to a search term is the number of websites linking to your website. This is an effective way to increase your search engine rankings.
Three key success factors for a reciprocal linking strategy are:
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1. Quality of links should outweigh quantity
2. Link partners must relate to your site content
3. Partners should link to you from pages listing as few links as possible
Linking is what the web is all about. It helps you move from one document to another and from site to site while maintaining your focus on a particular subject. The ideal situation is to have one way links from related sites without you pointing back to them. However, you would have to have a lot of valuable information, tips, tools, articles, resources, etc. in order to motivate people to link to your website. Unfortunately most sites don’t fall into this category and reciprocal linking is a requirement.
Step 1 – Get people to want to link to your website. Generating quality inbound links to your website requires a systematic approach and hard work. But the payoff is worth it. To begin with you must have good content on your website. Step one is to analyze the value of your content in relation to competitors. You will also need a page of outbound links on your website that visitors will find valuable.
Step 2 ??“ Research websites that are worth linking to and that will bring relevant traff?c to you. You need to identify the portals, directories, news sites, ezines, blogs, and other information sources specific to your industry. You can let your fingers do the walking across the keyboard or you can purchase one of the many software tools on the market designed to locate relevant sites. They also help collect email addresses and even prepare letters requesting that a site add a link to your site. Without making any recommendations you may want to look into the following tools:
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- Arelis Reciprocal Link Solution
- Zeus Internet Marketing Robot
- Linking 101 Linking Management Script
- Duncan Carver’s Link Management System
- Hot Links SQL V2.3
- LinkMaster Pro
- Links Manager
- Links4Trade
- PowerLinks.com
- Free Classifieds Directory?
Make sure you at least visit the sites these tools generate. However, the best way to build long-term link popularity is to offer good content and features providing real value to your visitors. People will discover your website.
Google is a great help with your research because it ensures your partners are properly indexed. Look for sites closely related to you in terms of theme and keywords. Google’s ranking algorithm takes into account each link’s importance along with other factors like the proximity of your search keywords in the documents. In other words, it’s not just about the number of sites that link to a given page, but also the importance of those sites (measured by the links to each of them). Google has given a name to its ranking algorithm for determining a web page’s importance; it’s called PageRank(TM) .
Human based directories like Yahoo and the Open Directory project have a lot of influence over search results. List your site in the correct category with a good description.
Next, make sure you are linked to and from topic specific and niche directory websites. These are sites that provide information that is an exact match for what you provide.
Don’t forget partners and vendors from your business. Since you already have a relationship you are more likely to be able to request and receive a link from their websites.
Step 3 ??“ Implementing your strategy. Like any marketing campaign you need a plan.
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- Set business benefit objectives for your Linking strategy. Think about what you are trying to achieve and write it down on paper.?
- Develop a content plan for populating your website with valuable content.?
- Set linking policies, pages, and linking code you can give to link partners for your site.?
- Monitor the progress of your linking strategy so that you can see what results have been achieved and adapt or tweak what you are doing to improve results.?
- Benchmark your site’s link popularity against competitors
A Reciprocal Linking Program will require that you manage the following:
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1. The name of the site2. The URL
3. The name and email address of the person who runs the site
4. The date you contact the person who runs the site and the date he or she responds
5. The resulting deal (Some will say yes, some will say no, others will not reply at all, others will want a link back from you, some may want mon?«y for links, some will be out of town and take weeks to reply, etc.)
6. The status of the deal
7. Verifying that the link is in place
8. Checking the site periodically for the link (Yes, some folks swap links and then pull yours for odd reasons.)
Remember the most important benefit of a link exchange is the traff?c resulting directly from these links. Search engines are highly unpredictable. They keep changing their algorithms every now and then. Your site is on the top 10 results today, but it may not be so tomorrow. Of course, you don’t want to exclude search engine optimization but your main concern should be getting traff?c from direct links.
Choosing Keywords
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Choosing the correct keywords is essential if you wish to get listed in the search engines. Since the keywords that you decide to target will be used throughout the optimization process, choosing the right keywords is essential. If you choose the wrong keywords you will not be found in the search engines.
The following is a list of tips that you should always about choosing keywords.
1. Don’t be too general when selected your keywords. Think “specific keyword phrases” not “keywords”. Why? Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it is very unlikely you will rank well in the search engines. You stand a far better chance to rank well for specific phrases where there is less competition. You might also want to search the major search engines to see how many results turn up for the particular phrase that you are thinking about (the smaller the results, the less competition to compete with). This is especially useful if you have a low page rank.
2. Try to think like your target audience. What would they search for when looking for the page you are optimizing? It is very easy to fall in the trap of coming up with a short list of what you would search for, but what about everyone else? They will not necessarily use the same keywords as you. You should try to come up with as many keyword phrases as you can think of that relate to the page you are optimizing. Try asking a few friends and family what they would search for when searching for a site like yours.
3. Check out your competition for ideas. Do a search using keywords that you already know you want to target and click through on the top sites that come up. Once on the site view the source HTML code and view the keywords they have in their meta tags – this should give you many more ideas! Make sure to only use keywords that relate to YOUR site or page. To view the HTML code simply click the ‘View’ at the top of your web browser then select ‘Source’, or ‘Page Source’.
4. You should develop a list of keyword phrases, following the tips on this page, for each page that you optimize for the search engines.
5. People often misspell keywords and phrases. You may wish to take this into consideration when making up your keywords.
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