Archive for September, 2007
There are many aspects in regards to search engine optimisation. There are on-page procedures such as optimising meta tags, titles, page copy, urls, alt tags and the like. We also know that another important aspect is off-page seo whereby a lot of time and effort is put in in order to obtain quality inbound links to your site. This normally takes the shape of directory submission, article writing and submission, competition analysis, social media marketing and blogging to name a few.
These are all crucial elements of search engine optimisation and are a major part of any seo specialists daily chors.
One element of SEO that can be easily overlooked is the building of a web site that is not only “user friendly” but also “search friendly”. By “search friendly” we mean that the search engines can crawl and spider your site unimpeded which will enable it to extract all of your content and in turn index it within the search engines database. After all, what use is getting thousands of inbound one way links to your site, if your site is not user or search friendly?
There are a number of things worth considering when building a user and search engine friendly web site. They are:
1. Use as much text as possible in the form of HTML - Search engines love plain text. They are not able to read images, video files, audio files or flash, so try to not use too much of these in your site design.
Another thing to consider is that some sites make users log in in order to view certain content or use a form to find content. Both of these are bad. Spiders/crawlers do not know how to log in to your site or fill out a form in order to find your content. So if you want your content to be indexed by the search engines, stay away from this. If you MUST do this, try to produce a snippet of the content to entice users to log in. That way the spider at least has something to chew on.
2. Make your urls understandable - This means creating urls such as www.mysite.com/how-to-bring-up-your-children.html and NOT www.mysite.com/children/article-09876R-YTUR-4tr.html. As you can see the first url is not only “user friendly” but is also “search engine friendly” meaning that the search engines read more meaning and relevance into this url than the second one. Dont forget also that if you were to copy the second url into an email, your signature or post on a blog etc it wouldn’t be totally clear where the link was going. This cannot be said for the first url.
3. Structure your site well - This means making your site as flat as possible. Instead of structuring your site in way that means a user has to click 10 times before reaching their target make the content a maximum of 4 clicks away or less.
4. Design your site for users NOT search engines - As much as possible treat the search engines as if they were human beings manually scouring your site for content to index. If it is easy for humans to find what they are looking for on your site, logic says that the spiders will also find what they are looking for and index it. The more “speedbumps” you put in the way of spiders, the slower your site will be crawled and indexed (if at all).
5. Content is king - One of my favorite expressions which is so true. Great content has many benefits, after all, its what we are all after, even the search engines. The search engines job is to find “relevant” search data. When the search engine starts dishing out “irrelevant” results, thats the time when it is going to become out of favour with web users who will move onto another engine.
Having great site content has many benefits such as if your content is good and original, people will want to link to it and your site, so its a good way of building natural links which is something that google likes. If you write good genuine creative content on your topic you will start to become an authority in your chosen field meaning more links and brand/site awareness.
The more content you have the more opportunity you will have of inserting your keywords making it look as natural as possible to the search engines. Although keyword density is no longer a major factor with search engines, it is something that needs to be done.
Well, thats the end of this article with some tips on making your site not only “user friendly” but just as importantly “search friendly”. It is something that can be easily overlooked especially as gaining backlinks is viewed as THE most important SEO practice at the moment.
[Source: Entireweb]
Each of the major search engines Google, Yahoo and MSN have quality webmaster guidelines in place to prevent the unfair manipulation of search engine rankings by unscrupulous website owners. These webmaster guidelines change frequently to ‘weed’ out any new deceptive practices and those websites found engaging in these illicit practices are consequently dropped from the search engine rankings of the major search engine they have offended.
Being banned or dropped from the search engine rankings can have dire effects on your website traffic, online sales generation and site popularity. Especially if your website is classified as a ‘bad neighborhood’ site, you can then kiss your reciprocal linking campaign goodbye, as existing and prospective link partners will not want to be associated with your site for fear of their own rankings dropping.
If you wish to avoid alienating the major search engines then do not engage in the following SE tactics:
1. Cloaking or sneaky redirects - displaying different content to the search engines than shown to your normal website visitors including hidden text and hidden links. Often this is achieved by delivering content based on the IP address of the user requesting the page, when a user is identified as a search engine spider a side-server script delivers a different version of the web page to deceive the search engine into giving the website a higher ranking.
2. Doorwa pages created specifically for the search engines that are aimed at spamming the index of a search engine by inserting results for specific keyword phrases to send the search engine spider to a different page. With doorway pages a user doesn’t arrive at the page they were looking for. Similarly avoid ‘cookie cutter’ approaches that direct users to affiliate advertising with little or no original content.
3. Don’t create pages that install viruses, Trojans or badware. Badware is spyware, malware or deceptive adware that tracks a user’s movements on the internet and reports this information back to unscrupulous marketing groups who then bombard the user with targeted advertising. This type of spyware is often unknowingly downloaded when playing online games or is attached to software or information downloads from a site. They are often difficult to identify and remove from a user’s PC and can affect the PC’s functionality.
4. Avoid using software that sends automatic programming queries to the search engines to submit pages or check rankings. This type of software consumes valuable computing resources of the search engines and you will be penalized for using it.
5. Don’t load web pages with irrelevant words.
6. Don’t link to bad neighborhood sites who have:
- Free for all links pages
- Link farms - automated linking schemes with lots of unrelated links
- Known web spammers or the site has been dropped or banned by the search engines.
7. Avoid broken links or ‘404 errors’, your site will be penalized for them.
8. Don’t display pages with minimal content that is of little value to your site visitors.
9. Do not duplicate content unnecessarily.
10. Do not use pop-ups, pop-unders or exit consoles.
11. Do not use pages that rely significantly on links to content created for another website.
12. Do not use cross linking to artificially inflate a site’s popularity. For example, the owner of multiple sites cross linking all of his sites together, if all sites are hosted on the same servers the search engines will pick this up and the sites will be penalized.
13. Do not misuse a competitors name or brand names in site content.
14. Sites with numerous, unnecessary virtual host names will be penalized.
15. Do not use techniques that artificially increase the number of links to your web pages ie. Link farms.
16. Display web pages with deceptive, fraudulent content or pages that provide users with irrelevant page content.
17. Using content, domain titles, meta tags and descriptions that violate any laws, regulations, infringe on copyrights & trademarks, trade secrets or intellectual property rights of an individual or entity. Specifically in terms of publicity, privacy, product design, torts, breach of contract, injury, damage, consumer fraud, false, misleading, slanderous or threatening content.
[source: Entireweb]
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