To get visitors to your webpage you really need to know what keywords people will type into the search engines to find the service or product your specific site or webpage offers. Before you say “Oh no, not another keyword research article”, let me just say you will learn exactly how to quickly and easily do keyword research and even create SEO friendly pages based on keywords you find.
Clearly one of the most beneficial ways to generate more traffíc to your site is to create backlinks to it. Backlinks from relevant sites helps to boost your page rank and can even get your website, or a particular webpage, showing on the first pages of a Google search for that keyword.
Now you don’t want just any old backlinks but ones that contain specific keywords you have optimized a particular page, blog or website for. Lets say your website is about “dog training”. A common and highly sought after keyword, but one that a new or even established site is going to find hard to be ranked high for.
Now we all know that trying to get a webpage ranked in Google for one of the primary search terms is a real challenge. Those keywords are in effect, out of the range of most marketers, both in time and money resources to try to rank for.
So the best possible way to raise search results and rank in your niche is to select secondary keywords that still get a lot of searches but don’t eliminate you from the possibility for ranking for them.
Stick with me here because this isn’t as hard as you were perhaps ** lead ** to believe.
Now the first thing you should do is to narrow down the keyword(s) that you want to build or optimize a webpage for. You can do this very easily by going to the following website SEO Book Keyword Suggestion Tool and typing in a primary keyword in the search box.
In the results that show, you are going to get a good líst of the highest searched for keywords related to the primary keyword you entered in the search box. You will also find a lot more information presented that can really help you narrow down your selection. You are looking for phrases that contain part or all of the primary keyword that you started your search with.
The next thing you must do is determine what keywords are being used successfully to market products, services or websites online. To do this, I suggest you use the Google Adwords search term tool.
You can simply copy and paste a keyword from the líst into the form, hit enter and get a listing of keywords based on the one you input and also provide a líst of additional keywords to consider that expands the possibilities even further. Most importantly you will see a listing of keywords followed by a box filled in with the color green.