Myspace, Internet Marketing Secrets, Money, Earnings, Search Engine Optimization

There is a stark contrast between “organic SEO” and “artificial SEO.” Of course, any decent search engine optimization company will make certain that a site is listed in all the popular directories, such as the Yahoo Directory, the Open Directory Project, and Business.com. A good search engine optimization company will also continually seek any industry specific directories where your site should be listed. But truly using “organic SEO” means evolving your site into something that holds actual value to your prospects. In my opinion, this is much more beneficial in the long run than the artificial methodology of trying to garner incoming links that the site does not truly deserve.? 

Search engines conduct very expensive and frequent studies on what their users want to see when they enter search queries. Obviously, no company has a more vested interest in serving up the type of results that their users want than the engines themselves. “Organic SEO” firms will take the “piggyback” approach. A search engine optimization company that uses “organic SEO” will try to learn what the results of these studies were by examining the sites that figure prominently in search engine results over long periods of time. In this way, the search engine optimization company is using “organic SEO” to make the website not only better for search engines, but also for the user- presumably, the engine’s internal research has shown that these sites have what their users have consistently desired, study after study. “Artificial SEO” practitioners have no real interest in these studies- they are instead expending a great deal of energy finding the next technical loophole to exploit after their most recent one has failed.

A good website does have the characteristics of an organism and does develop in the manner of a living plant or animal. It builds upon itself. It learns how it should behave for its own benefit. Most importantly, it establishes its territory at the top of the search engine results. And as the organism thrives, artificial machine after machine fades into obsolescence.

Much of the time when we take on a new client, one of our recommendations is that they ?­ncrease the amount of unique, keyword-targeted, text content on their site. We generally recommend having at least 250 words of content per page, a number that continues to grow as the years go by. Ten years ago our minimum was 75 words. However, as competition on the Web becomes greater, the barrier to entry gets higher as well. Search engines are seeking even more expert content as a way to determine the most relevant sites for a particular keyword

Conversely, there is no maximum number of words you can put on any one page so long as you are adding quality content. You’ll notice that some BruceClay.com pages are over 5000 words. However, before you go after a strategy of building lengthy pages, remember that you want to build depth of content in your site. It’s not about saying everything you have to say on one page. While it is possible to rank for a one page site, it is very difficult. It is much easier to establish a site wide theme, supported by depth of content and good internal linking.

Pages should be structured to address customer quest?­ons or product information as they become relevant. This can seem to be a daunting task for many people, but it’s actually quite manageable as long as you start your copywriting project off in the right direction.

Search engines want to be treated like any other visitor to your site, but while they are coming closer to the ability to mimic human judgment, they’re not there yet. Search engines can still have trouble trying to accurately define what a page is about if the content is written in anything but a clear and well-defined style.

To understand what you should be writing, you first need to understand a little bit about the history of the search engines. The first search engines were set up for the people who were using the Internet at the time. Because the population of the early Web was largely researchers, scientists and educators, the focus of search engines was to bring back pages that fit the thesis model. This model persists today in the way Web pages are written: a title, description and some keywords that help define what the focus of the paper or page is.

In order to write effective pages to support your search engine optimization goals there are a few guidelines you should keep in mind. Assuming that you have generated a solid keyword l?­st (See Lisa Barone??™s article, Five Steps to Effective SEO Keyword Research, and have assigned the words to pages, your next step should be to brainstorm the best way to represent the keywords in an informative way.

Brainstorming works best if you throw out all your filters. Don’t critique any of your ideas, just write them down. The idea is to get out everything–great ideas and garbage alike. At this stage, no idea is too stupid. You can narrow it down later.

If you are writing content for your own Web site, your first response might be to feel frustrated. What on earth are you going to write about? Everyone knows everything that you could possibly tell them and you’re not a writer anyway. But that’s just the thing, they don’t and you are.

Let’s pretend that your business is selling cowboy boots. Brainstorm everything you can think of that relates to cowboy boots, even if it’s only somewhat related. Once you have all your ideas down, pick a few of the best. For example, you’ll want to focus a section of your site on the keyword “buy cowboy boots”. Everyone, you think, knows about how to buy boots. It’s just a matter of finding the right fit and style. You don’t need to explain it to your site’s visitors. But it’s one of your keywords so you sit down and simply write all the obvious information.

You are an expert in your area. Of course you know how to ch?«ck the fit of your boots and which styles will work best for which people. It’s obvious to you that your jeans should be tucked inside your boots if you’re working outside and that you should take certain steps to care for your boots. But for most people, that’s not the case. That’s why they’re coming to your site in the first place. Your expertise is a valuable resource for the development of content. Explaining something that is obvious to you is probably the best way to introduce new customers to your products.

When I write my first draft, I like to keep the keywords that I want to incorporate on the page in mind. I’ll tape them to my monitor or put them at the very top of the document. However, I don’t worry about densities or forcing them in. If it doesn’t sound natural to use the keyword, I don’t use it. The first draft is just to get the information out. Use your keywords as a guide for the content.

Once you have a first draft, take a look at the tone of your piece. Are you writing to the right audience? Is your content engaging and informative? Does your content solve a problem or help the customer make a decision? If you’re in a highly technical area where your customer isn’t likely to know enough to ask intelligent quest?­ons, have you educated them enough to feel comfortable?

Revise your draft with these ideas in mind. Knowing your audience means putting in the kinds of words that they will be looking for, the same kinds of words that will help them understand what the best choice of products will be for them.

After your next draft, the best thing to do is ask someone else to read it over for you. The best person for this task is someone who fits the profile of a site visitor. Have them read it to see if it answers their quest?­ons in an easy to understand way. If not, revise the content to meet their understanding.

Once you have a final draft, incorporate your final product into the destination page and use the SEOToolSet’s KDA or any other page rating tool to determine the strength of the document. Tweak it if necessary. Keep in mind what your linking strategies will be and how the content will support the Web site theme as a whole.

The final thing to remember about writing for search engines is that there is no magical formula for writing the perfect copy. It takes work and attention to detail to meet the needs of both the search engines and your human visitors. The best thing to do is start writing and go from there.

In Part 1 of this article , some of the better, freeware keyword, sitemap and ranking tools available to webmasters were listed. Part 2 covers meta tag generators, link popularity apps, link checkers and general SEO tools. Again, all of these tools can be found in the SiteProNews Webmaster Tools Directory along with new additions as we find them.

Let’s start with a look at meta tag generators. Since meta tags lost their SEO relevance several years ago, most of the freeware programs in this category are either no longer supported or haven’t been updated for several years. But, then again, not much has really changed in meta tag usage so the apps listed below should still be useful.

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Meta Tag Generators

1. BHead 4.1.1 (1.0 MB) is an advanced meta tag generator that can create your entire HEAD section, including CSS style sheets. Generates the code for all popular meta tags and also has an option for custom tags. Keywords and description can be imported from files. Comes with a basic Style Sheet editor that includes a color picker. Other features include spell ch?«ck, search replace, syntax highlighting, etc. For Windows 9x/NT/ME/2K/.

2. Metty Meta Tag Maker 1.31 (2.5 MB) is a meta tag creator with support for 33 meta tags that ensure search engines properly index your website. Easy to use and requires no knowledge of meta tags. For Windows 95/98/ME/2000/XP.

3. Search Engine Buddy 1.0 (2.7 MB) analyzes web page meta tags and web page content on or offline to help you create the best possible meta tag combinations and web page content based on the requirements and algorithms of the major search engines. For Windows 9x/2000/NT.

4. MetaWizard 1.2a (617 KB) is a simple, bare bones meta tag generator that guides you through the process of creating basic tags for your web site pages.

Link Checkers

Where oh where did all the good freeware link checkers go? Well, apparently they went offline with the cos. or individuals that developed them or they went the shareware route. Of the three listed below, CheckWeb is probably the best.

1. CheckWeb 1.23 (74 KB) is a small, powerful links analyzer that can scan online/ offline HTML pages and generate a report on link, error and page size information. For Windows 95 and above.

2. Mihov Link Checker 0.5 (250 KB) can ch?«ck multiple links on a web site or a local web page. It reports the state of each link as valid, missing, forbidden or otherwise not accessible. Links can be stored in a text file or extracted automatically from a local or internet page. For Windows 95/98/ME/NT/2000/XP.

3. SiteLinkChecker 1.0 (480 KB) is an easy-to-use link checker tool that checks websites for broken links. Easily locates broken links and links containing syntactic errors and reports the status of each link. For Windows 2000/XP/2003.

Link Popularity Tools

Another category of programs that has suffered attrition in the last few years. At least half a dozen are no longer available, no longer supported or no longer freeware. The first two are the best of the three listed.

1. Indexa 2.0 (115 KB) is a java website popularity program that reports Google Pagerank, the number of backlinks recorded on Google, Yahoo, MSN, Altavista and AlltheWeb and the number of pages indexed. Limitations: Analyses 4 urls and 2 search engines. For Windows 98/ME/XP/2000/2003/Unix/Linux/MacOS X.

2. Link Popularity Ch?«ck 3.0.3 (941 KB) checks how many sites link to yours and your competitors in 5 major search engines. For Windows XP/Me/NT4/2000/98/95.

3. BackLinks Master 1.5 (1.3 MB) helps you find who is linking to you, whether links are direct and what keywords are in the anchor text. For Windows 98/ME/XP/2000.

General SEO Tools

Last, but not least, are tools that don’t fall into any specific category, but that are multi-featured and definitely worth a look.

1. SEO Surf 0.7 (2.6 MB) is a powerful program for SEO enthusiasts. It offers numerous features, including keyword analysis, SEO page analysis, backlink management and search engine analysis. For Windows 98 to XP and I.E. 6.0+.

2. Keyword Crawler 1.1 (424 KB) is a keyword tool that can analyze your website and provide web page reports for the top keywords used, word density, Google pagerank, internal and external backlinks and broken links. In addition, the program can also generate a sitemap file in XML format. For Windows 98/ME/NT4/2Kx/XP.

3. SEO SpyGlass v.2.0.4 (7.8 MB) is a research tool designed to show how your competitors got top search engine rankings. It reveals backlink numbers, the URL, PageRank, Alexa Rank, and IP address of each backlink, website age, link value, backlink origin, keyword density, etc. Detailed reports can be generated but not saved in the freeware version. Requires JRE and email registration. For Windows 98+ and Unix/Linux/MacOS X.

Our new partner LinkWorth has started 4 new advertising products, which will very useful for You. They are excited about them and hope all of you are as well.

LinkWorth is one of the leader on market of the advertising services and Search Engine Marketing, Text Link Advertising. You can Make Money Online with this partner as well as I.

So I very glad to offer this new Products for you.

LinkAds
LinkAds are the staple of LinkWorth products.?  Basic text links have made the internet what it is today allowing users to locate information and products with a single click.?  LinkAds incorporate this basic form with an advertising touch and are strategically placed on relevant and similar themed websites to attract targeted visitors searching for related products and/or services.

LinkWords
LinkWords are one of most advanced products that are designed to attract targeted visitors on a per click basis.?  Pay per click is a very popular form of online marketing, however, typical PPC ads are placed in areas that a reader will pass over to find the meat of a page.?  In addition, the typical PPC ads are grouped with other similar advertiser ads creating added competition.

LinkPost
Blogging has become the new way to speak to an audience through the internet. Much like how Oprah Winfrey can make a new book or product by endorsing it, bloggers now have this power through their blogs. With each blogger, there will be a dedicated audience that wants to read and hear what the writer has to say. 99.9% of all blogs sell advertising in some fashion, so it only makes sense to use the bloggers to endorse products by blogging about them.

LinkInTxt
LinkIntxt is innovative product that integrates our LinkAd and LinkWord products.?  The advantage to linking targeted keywords within a relevant page of content is two fold.?  When a user reads a web page, the typical process is reading only what is available in the main body of content.?  As the user is reading through the information, strategic placement of text links on keywords related to the advertiser website increases click thru ratios to unheard of percentages.?  Along with high targeted click thru percentages come very high conversion rates.

LinkBB
A Billboard Link Ad, or as it’s called now, LinkBB, is a full page advertisement with text links embedded throughout the page.?  With LinkWorth the very first company to offer such a LinkBB campaigns.?  If used correctly, the LinkBB can be one of the more effective linking strategies used.
LinkDir
Directory links are thought to be a great way to build trust within the search engines.?  There are hundreds of unique directories available and placing a link for your website in the correct category in these directories is a perfect compliment to other linking strategies.?  Search engines consider web directories as a source for accurate classification of websites and their themes.?  As the engines find your website in the same categories, they will slowly begin to trust the content more and more.

One of the fun things about publishing a newsletter like SiteProNews is the research that goes into each issue. For more than 6 years, we have been finding and highlighting freeware tools and applications that can make the DIY (do-it-yourself) webmaster’s job a little easier. If you’ve been fixated on the articles in SPN and missed our App of the Day selections, you can find the 900+, mostly freeware programs, filed in 12 major categories at WebMaster Tools Directory.

The focus of this article, however, will be on some of the freeware tools that are available to you to use for SEO purposes. There are a fairly large number of these type of tools out there so Part 1 of this article will l?­st keyword, sitemap and ranking tools and Part 2 will look at meta tag generators, link popularity apps, link checkers and general SEO tools.

Keyword Tools

1. Good Keywords v2.01 (595 KB) finds the best keywords for your web pages. Features include Keyword Suggestions, Phrase Builder, Keyword Organizer, Misspelled Words, and Site and Link Popularity Finder. For Windows 95/ 98/ 2000/ NT/ XP.

2. Golden Phrases 1.0.3 (391 KB) is a analyzing utility that scans specified log files to retrieve all search phrases used by your visitors to find your website through search engines. It gathers search phrase statistics and determines the position of your site on search engines for every phrase. Its unique “Perspectivity rating” technology also allows you to find which keyphrases were not used. For Windows Windows 95/ 98/ Me/ NT/ 2000/ XP/ 2003.

3. PPC Keyword Generator (1.1 MB) is a powerful keyphrase permutator/generator. Generate 100s of keyphrases in seconds, remove duplicate keyphrases automatically, define per-keyphrase custom CPC/URLs and import/export. For Windows 98 and above.

4. Hixus Keyword Inventor 1.0 (679 KB) is a SEO and keyword popularity analysis front-end for the the Overture Keyword Suggestion Tool. Speeds up the process of finding popular keywords. For Windows 98/ ME/ NT4.x/ XP/ 2000.

5. e3KWDCheck 2.5b (920 KB) is a lightweight and fast SEO tool for analyzing keyword density within text documents. It can also retrieve and analyze online web documents using the built-in address bar. For Windows 95/ 98/ 2000/ NT/ ME/ XP.

6. Get Keywords 1.0 (289 KB) is a small program that finds keywords in files and then creates an optimized web page using selected keywords. Features include automatic words search, add/remove keywords options, web page creation and preview, etc. For Windows 98 and above.

7. Keyword Digger 1.0 (50 KB) is a simple tool designed to search Overture for all keywords people entered during the previous month. Provides the number of times a keyword was searched and up to 100 different variations for that term. For Windows 9x/ Me/ NT/ 2000/ XP.

8. AnalogX Keyword Extractor v1.03 (214 KB) extracts keywords from a webpage, and then sorts and indexes them based on their usage and position. Once indexed, you can adjust search-engine specific weighting factors and keyword criteria to get the best possible view of how a search engine sees your site. An older program but still useful. For Windows 95/ 98/ 2000/ NT/ XP.

SiteMap Generators

1. eXactMapper Lite 1.2 (1.1 MB) automates the process of creating professional site maps. It offers three different customizable html/dhtml site map styles, including a UL l?­st, static tree and an index page. For Windows 95/ 98/ ME/ NT/ 2000.

2. SiteMapBuilder.NET 1.5 (1.4 MB) allows you to create a Google XML SiteMap or text based sitemap. It also checks for URL errors. For Windows XP/ 2000/ 2003. Also requires .NET Framework.

3. Sitemap Creator (783 KB) is a sitemap creator that exports a directory structure to an html file. Does not read websites online. For all Windows versions.

4. Sitemap 4 traff?­c (360 KB) can build a Google or html sitemap. It also checks for broken links and backs up website files. For Windows 2000/XP/2003/Vista. Requires .Net Framework 1.1 or higher and Internet Explorer 6+. Nice program but might have some bugs.

Ranking Tools

1. Rank Tracker 1.4.2 (5.0 MB) is a useful tool for checking the keyword rank of websites, using search engine results from Google, Yahoo and MSN. You can create multiple projects with unlimited keywords and track changes and progress over time. Supports Google and Yahoo API login, if needed. For Windows 98/ Me/ NT/ 2000/ XP/ Mac/ Linux. Java Runtime Environment (JRE) Version 1.4.

2. WebCEO 6.5 (22 MB) is a comprehensive SEO program that provides much more than search engine rankings. This is the freeware edition. Requires a learning curve but is worth the effort. For Windows NT4/ 2000/ XP.

3. PaRaMeter 1.2 (1.0 MB) is a bulk Google PageRank?„? checking and monitoring tool. Easily find the page rank of many pages with one cl?­ck. For Windows 9X/ 2000/ XP.

4. M6.net PageRank Checker (515 KB) is another simple, bulk Google PageRank?„? checker. For Windows 98/ ME/ NT/ XP/ 2000.

The various freeware tools listed above are the best that we have come across in the last 6 years. If you are aware of similar tools that are as good or better, let us know and we’ll do a follow-up article with your recommendations.