Myspace, Internet Marketing Secrets, Money, Earnings, Search Engine Optimization

Our new partner LinkWorth has started 4 new advertising products, which will very useful for You. They are excited about them and hope all of you are as well.

LinkWorth is one of the leader on market of the advertising services and Search Engine Marketing, Text Link Advertising. You can Make Money Online with this partner as well as I.

So I very glad to offer this new Products for you.

LinkAds
LinkAds are the staple of LinkWorth products.?  Basic text links have made the internet what it is today allowing users to locate information and products with a single click.?  LinkAds incorporate this basic form with an advertising touch and are strategically placed on relevant and similar themed websites to attract targeted visitors searching for related products and/or services.

LinkWords
LinkWords are one of most advanced products that are designed to attract targeted visitors on a per click basis.?  Pay per click is a very popular form of online marketing, however, typical PPC ads are placed in areas that a reader will pass over to find the meat of a page.?  In addition, the typical PPC ads are grouped with other similar advertiser ads creating added competition.

LinkPost
Blogging has become the new way to speak to an audience through the internet. Much like how Oprah Winfrey can make a new book or product by endorsing it, bloggers now have this power through their blogs. With each blogger, there will be a dedicated audience that wants to read and hear what the writer has to say. 99.9% of all blogs sell advertising in some fashion, so it only makes sense to use the bloggers to endorse products by blogging about them.

LinkInTxt
LinkIntxt is innovative product that integrates our LinkAd and LinkWord products.?  The advantage to linking targeted keywords within a relevant page of content is two fold.?  When a user reads a web page, the typical process is reading only what is available in the main body of content.?  As the user is reading through the information, strategic placement of text links on keywords related to the advertiser website increases click thru ratios to unheard of percentages.?  Along with high targeted click thru percentages come very high conversion rates.

LinkBB
A Billboard Link Ad, or as it’s called now, LinkBB, is a full page advertisement with text links embedded throughout the page.?  With LinkWorth the very first company to offer such a LinkBB campaigns.?  If used correctly, the LinkBB can be one of the more effective linking strategies used.
LinkDir
Directory links are thought to be a great way to build trust within the search engines.?  There are hundreds of unique directories available and placing a link for your website in the correct category in these directories is a perfect compliment to other linking strategies.?  Search engines consider web directories as a source for accurate classification of websites and their themes.?  As the engines find your website in the same categories, they will slowly begin to trust the content more and more.

One of the fun things about publishing a newsletter like SiteProNews is the research that goes into each issue. For more than 6 years, we have been finding and highlighting freeware tools and applications that can make the DIY (do-it-yourself) webmaster’s job a little easier. If you’ve been fixated on the articles in SPN and missed our App of the Day selections, you can find the 900+, mostly freeware programs, filed in 12 major categories at WebMaster Tools Directory.

The focus of this article, however, will be on some of the freeware tools that are available to you to use for SEO purposes. There are a fairly large number of these type of tools out there so Part 1 of this article will l?­st keyword, sitemap and ranking tools and Part 2 will look at meta tag generators, link popularity apps, link checkers and general SEO tools.

Keyword Tools

1. Good Keywords v2.01 (595 KB) finds the best keywords for your web pages. Features include Keyword Suggestions, Phrase Builder, Keyword Organizer, Misspelled Words, and Site and Link Popularity Finder. For Windows 95/ 98/ 2000/ NT/ XP.

2. Golden Phrases 1.0.3 (391 KB) is a analyzing utility that scans specified log files to retrieve all search phrases used by your visitors to find your website through search engines. It gathers search phrase statistics and determines the position of your site on search engines for every phrase. Its unique “Perspectivity rating” technology also allows you to find which keyphrases were not used. For Windows Windows 95/ 98/ Me/ NT/ 2000/ XP/ 2003.

3. PPC Keyword Generator (1.1 MB) is a powerful keyphrase permutator/generator. Generate 100s of keyphrases in seconds, remove duplicate keyphrases automatically, define per-keyphrase custom CPC/URLs and import/export. For Windows 98 and above.

4. Hixus Keyword Inventor 1.0 (679 KB) is a SEO and keyword popularity analysis front-end for the the Overture Keyword Suggestion Tool. Speeds up the process of finding popular keywords. For Windows 98/ ME/ NT4.x/ XP/ 2000.

5. e3KWDCheck 2.5b (920 KB) is a lightweight and fast SEO tool for analyzing keyword density within text documents. It can also retrieve and analyze online web documents using the built-in address bar. For Windows 95/ 98/ 2000/ NT/ ME/ XP.

6. Get Keywords 1.0 (289 KB) is a small program that finds keywords in files and then creates an optimized web page using selected keywords. Features include automatic words search, add/remove keywords options, web page creation and preview, etc. For Windows 98 and above.

7. Keyword Digger 1.0 (50 KB) is a simple tool designed to search Overture for all keywords people entered during the previous month. Provides the number of times a keyword was searched and up to 100 different variations for that term. For Windows 9x/ Me/ NT/ 2000/ XP.

8. AnalogX Keyword Extractor v1.03 (214 KB) extracts keywords from a webpage, and then sorts and indexes them based on their usage and position. Once indexed, you can adjust search-engine specific weighting factors and keyword criteria to get the best possible view of how a search engine sees your site. An older program but still useful. For Windows 95/ 98/ 2000/ NT/ XP.

SiteMap Generators

1. eXactMapper Lite 1.2 (1.1 MB) automates the process of creating professional site maps. It offers three different customizable html/dhtml site map styles, including a UL l?­st, static tree and an index page. For Windows 95/ 98/ ME/ NT/ 2000.

2. SiteMapBuilder.NET 1.5 (1.4 MB) allows you to create a Google XML SiteMap or text based sitemap. It also checks for URL errors. For Windows XP/ 2000/ 2003. Also requires .NET Framework.

3. Sitemap Creator (783 KB) is a sitemap creator that exports a directory structure to an html file. Does not read websites online. For all Windows versions.

4. Sitemap 4 traff?­c (360 KB) can build a Google or html sitemap. It also checks for broken links and backs up website files. For Windows 2000/XP/2003/Vista. Requires .Net Framework 1.1 or higher and Internet Explorer 6+. Nice program but might have some bugs.

Ranking Tools

1. Rank Tracker 1.4.2 (5.0 MB) is a useful tool for checking the keyword rank of websites, using search engine results from Google, Yahoo and MSN. You can create multiple projects with unlimited keywords and track changes and progress over time. Supports Google and Yahoo API login, if needed. For Windows 98/ Me/ NT/ 2000/ XP/ Mac/ Linux. Java Runtime Environment (JRE) Version 1.4.

2. WebCEO 6.5 (22 MB) is a comprehensive SEO program that provides much more than search engine rankings. This is the freeware edition. Requires a learning curve but is worth the effort. For Windows NT4/ 2000/ XP.

3. PaRaMeter 1.2 (1.0 MB) is a bulk Google PageRank?„? checking and monitoring tool. Easily find the page rank of many pages with one cl?­ck. For Windows 9X/ 2000/ XP.

4. M6.net PageRank Checker (515 KB) is another simple, bulk Google PageRank?„? checker. For Windows 98/ ME/ NT/ XP/ 2000.

The various freeware tools listed above are the best that we have come across in the last 6 years. If you are aware of similar tools that are as good or better, let us know and we’ll do a follow-up article with your recommendations.

As Web-video presentations ?­ncrease in popularity as a means of delivering marketing messages over the Internet, there will be the inevitable major successes and unfortunate failures. It is only a matter of time before Web-video becomes the dominating vehicle for businesses that are serious about marketing communication. The businesses that will be successful will learn how to use the medium beyond its technical implementation, focusing instead on the psychological elements that communicate beyond mere surface meaning.

Multimedia Modeling and Vicarious Observation

Albert Bandura, distinguished psychologist and expert in the field of social learning theory, points to television commercials as an important influence on social learning through multimedia modeling and vicarious observation.

We often forget that like all creatures human beings are subject to our hardwired instinct for survival, one of the most important being our ability to learn through vicarious experiences rather than just direct encounters. We may learn not to touch a hot stove by putting our hand on a hot heating element, but it is far less dangerous to learn the same lesson by watching someone else do it, even if that observation is simulated as in a commercial.

Marketing Campaigns Are Learning Experiences

All marketing campaigns are learning experiences for the target audience in that advertisers are attempting to manipulate viewers’ behavior by vicarious demonstration of brand benefits resulting from product or service use.

Cost has limited the use of broadcast television commercials to all but the most deep-pocketed of advertisers, but the broadband Web and digital technology has changed all that. The means to produce reasonable-cost Web-video is at hand, witness the explosion of numerous video sites like YouTube and Google Video, plus the advent of Web-commercial venues like Google Video Ads. Unfortunately many businesses cannot see past the proliferation of uneven quality viral videos that lack any serious commercial purpose to see the real opportun?­ty that exists.

It is inevitable that a period of DIY (do it yourselfers) will ensue, as businesses that don’t understand the medium will try to implement video campaigns without taking the time to learn that mastering the technical use of software and hardware is not what makes vicarious-experience video-observation work.

The Four Communication Elements of Web-Commercials

If businesses are to be successful in getting people to do what they want them to do through the implementation of Web-commercials, they will need to learn that success ultimately depends on an understanding of the psychological influences behind the four communication elements that constitute effective Web-presentations: scenario, sight, sound, and score.

Scenario: The Brand Story

Every business has a brand story to tell, but often that story gets lost in the minutiae of product specifications, service details, and self-congratulating biz-speak. There is no point in spending time telling your audience that you have the highest quality, lowest price and best staff. Nob?¶dy cares, and if they do care, few will believe you, and if they do believe you, your competitor is saying the same thing. Have you presented anything that defines you, makes you different, or provides something memorable?

People remember stories, linear narratives that are constructed with a beginning, middle and end. This enables an audience to process the information and retain the essence of the message for future reference. In developing your brand story, less is always more. It’s your brand story that creates the position you will hold in your audience’s mind.

Sight: Visual Context and Reference

A moving picture conveys a depth of information that cannot be delivered with text, no matter how clever, or with a still image, no matter how skillfully composed: the nod of the head, the folding of the arms, the look in the eye, in fact, every subtle movement of the presenter communicates something. These subliminal subtleties make it vital to have a professional presenter who understands how to act in front of a camera. Business executives familiar with face to face selling, or even speaking in front of a large audience may think performing for the camera is easy, but it is not.

Audiences are experts at decoding video presentations; we have all learned from years of watching television how to detect deception and fear in a performance. Acting for a camera requires what Marshal McLuhan called a ‘cool’ personality. Howard Dean’s bid for the Democratic Party’s Presidential nomination was disastrously stalled when a speech he gave in front of a large boisterous audience was captured by television cameras and broadcast on the small screen. When transferred to television, his attempt to speak above a thunderous crowd of supporters made him sound like a wild man, an unfortunate situation that would make one wonder about the integrity of network broadcasters who understand the medium and decided to misrepresent the circumstances for effect. In delivering a commercial message, it is imperative to have professionals who understand the psychology of small screen presentation.

Sound: Sonic Familiarity and Personality

If what people see on screen is important than what they hear is profound. The audio portion of a Web-presentation can be broken down into three separate elements: the on-screen actor’s voice, the voice-over announcer’s voice, and the music and sound effects.

The sound of the human voice provides focus, emphasis, familiarity and personality, all of which are necessary in the creation of a meaningful, memorable experience: the ultimate goal of any Web-commercial or presentation

As much as the business focus of advertising is to motivate people to act immediately to buy, you are bound to have more people view your presentation than will respond to it. If your message is constructed only for immediacy, you are losing the vast majority of potential customers. The more memorable you make your presentation the more likely people will ultimately contact you when they are in need of your product or service.

It is the sound of the human voice with its quality of tone, cadence and delivery, combined with a finely crafted scr?­pt that emphasizes rhythm, rhyme, and repetition that gets embedded in people’s minds.

Score: Music, Emotion and Focus

One of the most important, but perpetually misused elements in Web-video is music. Often music is just slapped onto a finished video as an after-thought without any real meaningful purpose or design.

A musical score creates an appropriate emotional atmosphere providing audio cues that direct attention and re-enforce memory recall. When we watch a television show, movie or commercial we are rarely cognizant of the music, but the musical score has an enormous impact on the viewing experience: it not only creates the mood and sets the emotional context, it tells the audience what to pay attention to and how to react.

? Most online businesses make a half-hearted attempt to get better search engine rankings, but rarely implement anymore than one or two things that could really help make their site a success.

Which of the following does your website have?

1. Unique Page Titles.

Take a look at a selection of web pages that come up high in the search engine results for any search term and you’ll notice they all have one thing in common: unique page titles. Denoted by in HTML, page titles tell the search engines what your web page is about, and are thought to be a critical factor in how search engines determine the order in which pages are displayed in the search engine result pages (SERPS) for a specific search term.

2. Descriptive Keyword Links.

How do search engines find and index your site? They follow links from one page to another, indexing content as they go. If the links they follow contain keywords and phrases that are relevant to the page content, the search engines will boost the ranking of that page in their results. You should also use keywords and phrases in the site’s navigation (menu), as those terms are (or should be) highly relevant for the page they link to.

3. Keywords in Your On-page Copy.

If you want the search engines to know what your page is about, and rank it appropriately, you must scatter keywords throughout your on-page copy. Keywords in your copy establish your site’s relevance for words searchers use when they’re looking for your product or service.

4. Clean, Accessible Website Design.

Messy, bloated HTML code, 404 errors, re-directs, too many graphics, content hiding behind forms etc., all hinder the search engines’ ability to index your site. And if they can’t index it, they can’t rank it. Follow W3C’s accessibility guidelines when building your website. Better yet, ask your website designer what he knows about standards compliant website design. If he or she can’t answer, find someone who can.

5. Focused Site Topic.

It seems logical that the more focused your site is, the higher it will rank for related search terms. For example, a site that is focused on the sale of exercise mini-trampolines will probably do better for the search term “mini trampolines” than a site that tries to sell a number of unrelated or a selection of different exercise equipment. In addition, it makes sense to create specialty websites whenever possible. That way, you don’t fall into the trap of trying to do too many things and end up doing none of them well.

6. Relevant Incoming Links.

The number of other sites that link to your site’s pages is important but the quality of those sites, and the text used in the link, carries much more weight with the search engines. For example, one relevant link from an “authority” site such as a .org, .gov, or a site that’s proven itself as a reliable source, provides more value than several links from unrelated or “unproven” sites.

Of course, there are other several other factors that go into determining a site’s ranking (far too many to go into here) but these are some of the most important.

They’re all easy to implement, so there’s really no excuse for not taking advantage of them especially if you want to make sure your site is found and visited by as many people as possible. Then all you’ll need to worry about is getting those people to buy something from you on a frequent basis.

Link popularity is by far the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how Google measures your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top of Google, you will rise to the top of all the other search engines as well). But, before we talk about how Google measures linking, we need to cover some basics.

Link popularity is defined as the number of sites that are linking to your site. Some websites have thousands or even millions of sites linking to them, while others might have only a few. The search engines use the number of inbound links your site has as a measure of how important your site is, which translates into your search engine ranking.

The actual number of links to your site is not the only variable used to calculate your link popularity. The search engines also examine the relevance of the links to the subject matter of your site. For example, if a website that sells vitamins has 4,000 inbound links, but the source of most of the links are websites that have nothing to do with vitamins, then the algorithm that search engines use to determine link popularity will take that into account, and the link popularity score will not be very good.

It is possible for a website with a relatively small number of quality inbound links to be ranked higher than a site with a bunch of irrelevant or insignificant links. If I have a website that offers quotes for auto insurance, and I have 800 quality inbound links, then I might receive a much higher search engine ranking than another mortgage site that has 3,000 links that stem from link farms or Free For All (FFA) pages.

If you try to acquire inbound by using link farms or FFA pages, not only will it hurt your search engine ranking, but you might get permanently removed from the search engine listings. Links farms are sites where you can instantly exchange links with all the sites listed in that directory. FFA pages are pointless link directories. The search engines usually discount any links that come from either of these sources.

Now that we understand what link popularity is and how it works, we need to look specifically at how Google measures it. Google uses a number of variables in their algorithm to calculate your overall link score. The higher your score, the higher you will be ranked in the search listings.

One factor that Google uses in their algorithm, obviously, is the total number of sites linking to you. The more links you have, the higher your score will be. However, their algorithm is a little more complicated than that, and it is possible for a website with fewer links to be ranked higher than a website that has more links.

The reason for this is because Google also measures the quality of your links. If your website is about vitamins, and the site linking to you is a video game site, then that is not considered a quality link. The link still helps your score, but the link would help your score much more if it were from a website whose subject matter is the same as yours.

Also, Google gives a higher score to a link if it comes from a page that has actual content that relates to your keywords. For example, if your site is about jewelry, and another jewelry website has posted a link to your site on their links page, that link is not as valuable as a link to your site coming from a blog or a message board where a lot of information about jewelry is being written or discussed.

Also, Google gives an even higher score to a link if it contains anchor text that matches one of the keywords that describes your site. For example, if I have a site that sells lawnmowers, and a blog about lawnmowers has posted a link to my site, it helps my score even more if the link text (also known as anchor text) is LAWNMOWERS. To learn more about anchor text, go to a search engine and look up ANCHOR TEXT and you will be able to learn about it.

Another factor used by Google to score your link popularity is the diversity of keywords contained on sites linking to you. For example, if you have a site that sells handbags, and all the links to your site are from other sites that contain nothing but the keyword HANDBAGS, Google considers that to be abnormal. To get a higher score, you need to have links coming from sites that contain a variety of keywords related to handbags, such as BUY HANDBAGS, LEATHER HANDBAGS, etc.

It is difficult to increase your link popularity, but now that you understand how your score is calculated, you can devise a plan to improve your score. You might want to consider posting to forums and blogs that contain information that is related to your site, and when you post, include a link to your site. As long as you are persistent and tailor your strategy towards Google, you will do fine.